The Mission
I'm nostalgic about the web, before it was taken over by companies.
You visited someone's homepage and it felt like walking into their room — weird
wallpaper, a guest book, maybe a MIDI file playing and a bat GIF pointlessly flying across the viewport.
Checking the "Links" collection to see where to next... It was exploration, it was treasure hunting.
It wasn't hyper-optimised for engagement. It wasn't tracking across websites. No one sent you an email to visit again.
It was honest and simple.
I try to build things with that kind of simplicity in mind. Mostly for myself.
Apps that do one thing, do it fast, and
get out of your way. No accounts unless truly needed. No
tracking. No dark patterns. No streaks to guilt you into
coming back. If the app is useful, you'll come back on your
own.
This is not about making things free (as in beer). This is not about being anti-establishment.
As a user, it's about satisficing.
As a provider, it's about resisting the idea of constant growth.